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Web Design & Web Marketing

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Web Design & Web Marketing

This course is aimed at a broad range of people with differing skill levels and objectives. If you require a web presence for your business, this is the course for you. It will allow you to create a successful website or become the Internet "specialist" of your company. It is aimed at both first-time web-designers and to those who have produced web pages but now require expert knowledge to make their sites more successful.

Course content

Prerequisites

This course is designed for new or existing basic users of Web Design.

Course goals

In addition to web design, this course will teach you how to market your website, understand how to do business on the web, stay in touch with target markets, analyise your website traffic, conduct keyword research and understand business social media and networking.

Topics

Website design fundamentals
  • Elements of a successful web site
  • Prioritising content
  • What not to do
  • How to attract traffic
  • Proofreading
  • How to effectively check all links
  • Choosing an Internet Service Provider (ISP)
  • Getting a domain name

Search Engine Optimisation (SEO) 
  • Being found by the top search engines such as Google is one of the most important aspects for the success of your website. Our trainers have a wealth of experience in positioning websites in the top 10 of the leading search engines, especially Google. Your tutor will take you through the steps involved in achieving the best possible rankings.

Understanding how websites work
  • What is HTML
  • Non-technical explanation of web technologies
  • Understanding web jargon
  • Understanding Internet Explorer, Firefox, Safari, Chrome

Using Adobe Dreamweaver to build your site
Adding graphical content  
  • Image types
  • Where to get good images
  • Understanding copyright
  • Important things to remember and tips

Publishing your website
  • Internet Service Providers (ISP)
  • Uploading your website
  • File Transfer Protocol (FTP)
  • Publishing across an internal network

Conducting Business on the Web
  • Web communities
  • Business Social Media
  • Marketing with business Facebook
  • Networking with Linkedin
  • Blogging with Twitter
  • Google Products

Google Analytics and Page Rankings
  • Keyword research tools
  • Using Google Analytics to understand traffic
  • Creating Google Analytic Reports
  • SEO resources
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